CV
Ami Lau • UX Designer
I focus on solving complex problems through research, interaction design and pragmatic decision-making, balancing user needs, business goals and technical feasibility.
MSPS Groep • Infomedics • UX designer
Dec 2022 - present • Almere, The Netherlands
Designing and improving complex healthcare and fintech products in an enterprise environment, supporting the daily processing of 100,000+ healthcare claims.
Cut a complex operational workflow by ~93%, reducing processing time from 120 minutes to just 8–9 minutes through UX redesign.
Turned complex business processes into clearer, more intuitive experiences across back-office and customer-facing products, informed by research and usability testing.
Raised the accessibility bar across customer-facing experiences by identifying and addressing critical WCAG issues.
FeelGroup • Sirius Media • UX/UI Designer
Sep 2021 - Oct 2022 • Amsterdam, The Netherlands
A global interactive live-content platform combining real-time streaming, creator tools and audience engagement.
Designed mobile-first experiences for an interactive live-streaming platform connecting creators and audiences in real time.
Owned the end-to-end UX process, from user research and discovery to interaction design, prototyping, UI and validation.
Designed complex interactive and monetization experiences, balancing creator needs, audience engagement and business goals.
Freelance • UX Designer
Sep 2020 - Sep 2021 • Haarlem, The Netherlands
Boombrush • A subscription-based D2C oral care company.
Increased product revenue by 6.29% in 6 weeks by redesigning the e-commerce buying experience.
Led a research-driven, mobile-first redesign, informed by UX research, usability testing, heatmaps and A/B testing.
Designed a new product purchase flow for an audience where 85%+ of traffic came from mobile.
Startup company • Confidential project
Designed the MVP from concept to prototype, translating an early-stage business idea into a tangible digital product.
Defined the core user journeys, information architecture and interaction model for the users.
Worked within startup constraints to prioritize essential functionality and validate the product direction before further development.
Core Competencies
A broad UX skill set spanning research, strategy, interaction design and complex digital products.
UX Strategy & Problem Framing
Connecting user needs, business goals & requirements.
Interaction & UI Design
Design thinking, user flows, information architecture & prototyping.
Accessibility & Inclusive Design
WCAG & accessible interaction patterns.
User Research & Validation
Interviews, usability testing, personas & insights.
Complex Workflow Design
Simplifying complex processes, workflows & interactions.
Cross-functional Collaboration
Product owners, business analyst, development, QA & stakeholders.
Tools & Ways of Working
Tools
Figma • Figjam • Miro • Google Analytics • Hotjar • Azure DevOps • Jira
Ways of Working
Research & validation • Iterative design • Cross-functional collaboration • Agile delivery
Education & Certifications
Service Design Masterclass
UX Academy • Certificate • May 2025
Design Sprint Facilitator
Competence Factory • Certificate • Mar 2024
UX Writing
Competence Factory • Certificate • Dec 2023
Digital Marketing
Growth Tribe • Certificate • Oct 2022
Google Analytics Essential Training
LinkedIn Learning • Certificate • Jun 2020
Professional Diploma in UX Design
UX Design Institute • Associate’s degree • 2019 - 2020
Cambridge English: Business Preliminary B1
British Council • Certificate • Jan 2019
Fashion Design
Hogeschool voor de Kunsten Utrecht • Bachelor of Design programme • 2010 - 2014 (3.5 years completed)
Propaedeutics
Hogeschool voor de Kunsten Utrecht • Propaedeutic Certificate in Fashion Design • 2010 - 2011